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A personalized and comprehensive approach to wealth management.

Wealth management encompasses more than just your portfolio, but that’s a big part of it. Our team is also available to provide assistance with retirement planning, tax planning, insurance needs, estate planning, and planning for college expenses.


The RWA Way


Your goals, dreams, and needs are uniquely your own – and the roadmap to get you there should be as well. That’s why we get to know you, what is important to you and where you envision yourself in the future. Only then do we develop a customized wealth strategy that is personalized to your situation. Whether you are accumulating wealth or trying to keep what you already have, Bob and his team will help you chart the course to a stronger financial future.

Wealth Management

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Bob Rubin

Trusted fiduciaries managing your investments

Your investment management needs should be handled by an advisor you can trust. As fiduciaries acting out of a legal and moral capacity, it is our job to place and serve your best interest ahead of our own.

Financial advice should always be in your best interest. Period. The important financial decisions in your life are more than just numbers. They reflect your values, priorities, and goals. As fiduciary financial advisors, our team will help you navigate through important life and business decisions.

Rubin Wealth Advisors has been managing my companies 401K plan for six years. As the business owner, I rely on Bob and the RWA team to create high-quality 401K plans for my employees. I value the fact that Bob operates the 401K business through the optics of his wealth management practice, which focuses on maximizing owner return without sacrificing any benefits for my employees.
Here at ALL-TAG, our 401K plan is used as a compensation instrument to recruit, retain, and reward our staff. That said, Bob’s ability to explain and simplify our 401K plan to the employees has directly impacted increased employee participation and contributions.


Stuart Seidel

CEO All-Tag Corporation 

Wealth Management

How we do it – A Multifaceted Approach

The Overview - Your 401K source Team

We have brought together a group of skilled investment experts who convene regularly in a formal setting, with ongoing communication on a more informal basis throughout each month.


In addition to our team of skilled investment professionals, we have strategically partnered with 3(38) fiduciary experts to enhance the services we provide to our 401(k) plan sponsor companies.


These 3(38) fiduciaries specialize in assuming the fiduciary responsibilities and duties associated with managing the investment options within 401(k) plans. By partnering with them, we ensure that our clients receive expert guidance and support in meeting their fiduciary obligations.


By leveraging the knowledge and experience of our team and our trusted 3(38) fiduciary partners, we strive to provide comprehensive and robust solutions that address the unique needs of our 401(k) plan sponsor companies. We aim to support our clients in effectively managing their fiduciary responsibilities while navigating the complexities of the 401(k) landscape, ultimately helping their employees achieve their retirement goals.

Ongoing Monitoring - Things CAN and DO Change Over Time

Market and economic conditions are subject to change, and we understand the importance of adapting our model portfolios accordingly, especially in the context of 401(k) offerings that cater to the needs of both employees and the company.

In the realm of 401(k) plans, it is natural for employee portfolios to deviate from their target allocations over time. To ensure alignment, we conduct regular reviews of each participant’s portfolio and implement systematic rebalancing if it has significantly drifted from the intended allocation.

We recognize that company needs and goals may evolve, and we are here to provide assistance in adapting the 401(k) offerings to accommodate those changes. Whether it’s adjusting investment options, exploring alternative plan structures, or addressing specific company requirements, we aim to ensure that the 401(k) plan remains suitable for the organization and its employees.

Additionally, we understand that individual employee circumstances may change, impacting their investment decisions within the 401(k) plan. We acknowledge that risk tolerance can fluctuate over time, even without significant life events. Therefore, we periodically re-evaluate employee risk tolerance to ensure that the investment options available in the 401(k) plan align with their evolving objectives and preferences.

Customization to Suit Each 401K Client's Specific Needs

As a 401(k) client, we prioritize understanding your needs and your comfort level with investment risk before allocating your assets. Our process begins with a comprehensive assessment of your financial situation, followed by a guided risk assessment for investments within your 401(k) plan.

To accurately quantify your risk score, we utilize an innovative tool called Riskalyze. This tool is based on a Nobel Prize-winning framework that quantifies the language used in the financial advice industry. It replaces subjective terms like “moderately conservative” or “moderately aggressive” with a precise Risk Number®. The Risk Number® provides a clear indication of your specific comfort zone for potential downside risk and upside gain, with a 95% Probability Range. The Risk Number® ranges from 1 to 99, enabling us to align your 401(k) investment strategy more effectively with your risk tolerance.

Once we have determined your Risk Number®, we proceed to select a portfolio within your 401(k) plan that is specifically tailored to meet your individual needs. By customizing the portfolio based on your risk score, we strive to achieve an optimal balance between risk and potential returns, taking into account the investment options available within your plan.

Our thorough understanding of your risk preferences and financial situation allows us to provide personalized investment recommendations and construct a portfolio within your 401(k) plan that aligns with your objectives. We believe that this approach enhances your experience as a 401(k) client and contributes to the long-term success of your retirement savings strategy.

Investment Models - Building Portfolios with a Solid Framework for you company’s 401K

At Rubin Wealth Advisors, we understand the importance of offering a well-designed and carefully managed 401(k) plan to your employees. That’s why our team of skilled investment professionals has developed a range of investment models specifically tailored for 401(k) plans.

Each of our investment models is designed to align with specific target risk profiles and cater to the diverse life stages of your employees. We believe in providing tailored investment solutions that meet the varying needs and preferences of your workforce.

To ensure the continued effectiveness of our investment models within your 401(k) plan, we conduct regular reviews and make necessary adjustments. These updates are driven by valuable input from our investment committee, thorough analysis of historical and projected trends, monitoring of any shifts in the risk profile of underlying assets, and consideration of various other factors that may impact performance.

It’s worth noting that the underlying investments we select for your plan may be utilized across multiple investment models, albeit in different proportions that align with each model’s unique risk profile. This strategic approach allows us to maintain a diversified and well-balanced portfolio within your 401(k) plan, providing your employees with a broad range of investment options while managing risk effectively.

By partnering with Rubin Wealth Advisors, you can offer your employees a 401(k) plan that is backed by our expertise and commitment to delivering customized investment solutions. We work diligently to ensure that your plan remains competitive, transparent, and well-managed, helping your employees achieve their retirement goals with confidence.

Bob Rubin

Building Lifelong Bonds with our Clients

“We aim to take a more personal approach and build relationships with all of our clients. Our level of service and attention to detail is designed so that we can treat every client as if they’re our only client.”

Bob Rubin, CLU®, ChFC®

President & Founder

No BS… Just straight forward advice

Contact Bob, the Nation’s Predominant Politically Conservative Financial Advisor Today!

Call Bob @ (561) 288-1111

Email Bob @

Or schedule a call below!

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